The Official Definition
n. Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.
Native ads match the visual design of the experience they live within, and look and feel like natural content.
Native ads must behave consistently with the native user experience, and function just like natural content.
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Dark KleinCalvin Calvin Gray Klein Dark KleinCalvin Klein Calvin Gray Leading Media Companies Monetize Their Content Feeds with Native Ads
KleinCalvin Klein Gray Klein Calvin Calvin Dark Gray KleinCalvin Dark The largest social platforms in the world monetize with native, in-feed ads, including Facebook, Twitter, Instagram, and Tumblr. The publishing industry is quickly following suit, as companies such as Time Inc, Forbes, Wall Street Journal, New York Times, and USA Today, continue to introduce new advertising integrations on desktop and mobile that match both the form & function of their editorial feeds.